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Align, co-create, and reduce rework with object-oriented UX (OOUX)

Speaker(s): Sophia Prater


The best time to get super curious about all the unknowns is early on in a project. But all too often, we end up brushing complex business rules and information architecture aside and jumping into design too early. And when we avoid asking clients and stakeholders the tough questions, we end up with piles of rework.In this talk, you’ll learn the basics of OOUX and how it can help teams achieve a shared understanding of scope, strategically structure content, and shine light on hidden complexity — reducing rework in the process.Sophia Prater (she/her), UX designer and chief evangelist for object-oriented UX, Rewired Sophia teaches her OOUX methodologies at conferences and through her Certification Program. She’s brought the complexity-untangling magic of OOUX to a variety of companies throughout her career. Sophia is also the host of the OOUX Happy Hour meetup and the OOUX Podcast. Presented at Webflow's No-Code Conference 2021.#NoCodeConf #NCC


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