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Supercharging storytelling with design

Speaker(s): Graham McDonnell


Everyone loves a good story. So why does the vast amount of online digital content overlook the basic rules of effective storytelling?In this session, I'll take a deep dive into a few of the greatest success stories in recent years and share some of the design and storytelling methods we use to bring these stories to life. Plus, I’ll examine various ways of applying simple storytelling techniques to supercharge your content, touching on things like design, UX, narrative, etc — and explain why this approach helps make sure audiences are engaged until the very end.Graham McDonnell (he/him), senior director of brand and creative, TIME Graham McDonnell is a multi award-winning creative, speaker, and lecturer with over eighteen years in the industry. Graham specializes in creating immersive, emotionally-driven stories for brands across broadcast, marketing, and advertising.Presented at Webflow's No-Code Conference 2021.#NoCodeConf #NCC


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