What is Marketing UX? – Inside Marketing design at Shopify
Learn about the Marketing UX team at Shopify from Design Manager Lucy List and hear about the sub-brand the team created in just two weeks.
Shopify moved from a centralized marketing design model to a decentralized one to allow designers to develop deeper insights into the products they're designing marketing materials for. In this episode you'll hear about that shift and the impact its had on the team, and we'll dig in to the processes and projects that Lucy and her team work on for the core product.
In this series
How I changed my remote work daily routine to avoid burnout
The Design Interview Process and what hiring managers are looking for
How to Become a Product (UX) Designer If I Had to Start from ZERO
What To Do When Someone Copies Your Work
Why Shift’s engineering team switched their marketing pages to Webflow
How Attentive found freedom, flexibility, and rebrand success in the switch to Webflow
Top 4 Webflow Tips – Building A Brand, Website Tutorial
Beer Brewery Makeover – Building A Brand
Making the Perfect Beer Commercial – Building A Brand
Designing A Beautiful Beer Can – Building A Brand
Building A Client Website From Scratch – Building A Brand
When Clients Change Their Mind – Building A Brand
Logo Design Process with a Client – Building A Brand
A Better Way to Present to Clients – Building A Brand
How to Narrow Down Your Design Ideas – Building A Brand
Working on a Design Team – Building A Brand
Building A Brand – Defining The Customer
Starting The Branding Process – Building A Brand
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